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Typical Responsibilities
- Support the roll out of media plans and activities with the relevant trade and industry press in line with overall campaign objectives
- Liaise with marketing, advertising, PR and design agencies to create and deliver promotional materials / literature aligned to strategy, on budget and on time
- Development of digital content (primary or supporting) in line with overall campaign objectives
- Roll out promotional programmes to underpin tactical initiatives in line with campaign objectives and measurement tools
- Assist with the provision of market and customer insight that will help inform the business how to develop its processes
- Support tactical ‘push’ plans in collaboration with our sales teams
- Work with customers to strengthen MEDITE SMARTPLY’s campaigns within the wider market in line with marketing objectives and campaign material available
- Liaise with trade bodies & associations to ensure compliance
- Ensure that membership of trade bodies & associations is maximised and evaluated through all relevant channels
- Support product propositions which help build our ‘pull’ strategy through a specification led approach
- Liaise with product management to contribute to the implementation of new product introductions
- Lead generation and evaluation of marketing campaigns including subscription activities
- Creative contributions aligned to executing strategy or tactics
- Day to day administration of marketing budget
Performance Indicators
- Ensure alignment of media schedule in line with campaigns and overall strategy
- Promotional programme achieves its metric targets
- Digital campaigns are accurate, engaging and efficient
- Evidence of effective campaign metrics
- Demonstrable knowledge and insight which is reflected within work produced
- Good working relationship with colleagues. Positive responses from customers & market
- Effective use of customer marketing spend
- Communications are compliant with governing body guidelines
- Evidence that channels are effective
- Content factual and engaging, distributed efficiently and on time
- Proven engagement from key target audiences
- Continuous improvement on previous campaign metrics
- Successful campaigns demonstrated through KPIs being achieved
- Demonstration of good organisational skills to stay within budget.
Typical Knowledge, Skills and Experience and Qualifications Required to be Proficient in the Role
- Bachelor (Honours) Degree and/or sales & marketing experience in the B2B sector (Construction a benefit)
- Excellent understanding of digital marketing concepts
- Skills and experience in creative writing content
- Skilled in PowerPoint, Word and Excel
- Online and database skills
- Excellent communication (both written and oral), organisational and interpersonal skills required.
Differentiating Competencies
- Commercial Awareness
- Results Oriented Collaboration
- Customer Focus
- Creativity
- Communication
- Energetic, self-motivated and enthusiastic with the ability to work on one’s own initiative
- Environmental and Social Commitments
To apply, please send CV and covering letter to vacancies@mdfosb.com. By applying for this role you agree to our candidate data protection policy and recruitment candidate privacy notice.
